Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.snuggleapparel.com (the “Site”).

Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. This is referred to as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit All About Cookies.
  • Log Files: These track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we also collect certain information, including your name, billing address, shipping address, payment details (e.g., credit card numbers), email address, and phone number. This is referred to as “Order Information.”

When we use the term “Personal Information” in this Privacy Policy, it encompasses both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information to:

  • Fulfill orders placed through the Site, including processing payment details, arranging shipping, and providing invoices and order confirmations.
  • Communicate with you.
  • Screen orders for potential risk or fraud.
  • Provide information or advertising related to our products or services, in line with your preferences.

We use Device Information to:

  • Screen for potential risk and fraud (e.g., using your IP address).
  • Improve and optimize our Site (e.g., generating analytics on customer interactions or assessing the success of marketing campaigns).

Consent for Text Messaging
By signing up for text message offers and clicking “Continue to Shipping,” you consent to receive recurring automated marketing text messages. These may use an auto-dialer or other technology. Consent is not a condition of purchase, and message/data rates may apply. For more information, refer to our Terms of Service & Privacy Policy.

Sharing Your Personal Information
We share your Personal Information with third parties to help us use it as described above:

  • Shopify: Powers our online store. Learn more about their privacy practices here.
  • Google Analytics: Helps us understand how customers use the Site. Learn more here. You can opt out of Google Analytics here.

We may also share your Personal Information to comply with laws, respond to legal requests, or protect our rights.

Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications likely to interest you. Learn more about how targeted advertising works by visiting the Network Advertising Initiative.

You can opt out of targeted advertising here:

For more options, visit the Digital Advertising Alliance’s opt-out portal.

Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights
If you are a European resident, you have the right to access personal information we hold about you and request corrections, updates, or deletions. To exercise this right, contact us using the information below.

Please note that your information may be transferred outside Europe, including to Canada and the United States.

Data Retention
When you place an order through the Site, we will retain your Order Information for our records unless you request its deletion.

Changes to the Policy
We may update this Privacy Policy to reflect changes to our practices or for legal and regulatory reasons.

Contact Us
For more information about our privacy practices, questions, or complaints, please contact us at:
Email: hello@snuggleapparel.com

In addition, by using our Site, you agree to our Messaging Terms and Privacy Policy, which can be accessed via the links on our website.